Scandinavian banking group Nordea has passed the three million mark for eBanking customers. The news confirms it is one of Europe’s leading banks when it comes to online financial services, putting it on a par with leading American banks. Nordea now looks set to export its successful model into eastern Europe.
Nordea’s eBanking customer base is now over three million.
Nordea this week reaffirmed its competitive stature within the eBanking field by passing the three million mark for its customer subscription base. The US may be the home of the Internet, but when it comes to online banking, the Nordic region has proved a captive audience for electronic financial services.
The news reaffirms Nordea as a leading force in European online financial services and puts it on a par with leading US players Bank of America and Wells Fargo in terms of online customer numbers.
Nordea also reckons that its website has the most engaged online banking customer bases – it has nine million logons and 10 million invoices paid each month. The bank has also been at the forefront of mobile banking services, for which it now claims 100,000 users. It has developed relationship with 2000 eBusiness customers and 700 merchants present on its pan-Nordic electronic market place, Solo Market.
Despite its smaller population, the Nordic region has been one of the prime countries as far as uptake of the Internet and mobile phone technology is concerned. Nordea’s strong performance in online financial services reflects a heavy investment in Internet technology and its expansion across the Nordic region and into parts of Eastern Europe such as Estonia, Latvia and Poland where it has also been rolling out eBanking services. By the end of the year Nordea expects to have 3.3 million eBanking customers.
Related research: Datamonitor, 2002: eBanking strategies in Europe 2002