It would seem that Novo Nordisk is determined to maintain its high profile position in diabetes therapeutics. The Danish company has just launched a new interactive website that offers management tools and personalized educational materials for diabetics.
The management tools on offer at novotrack-us.com include blood glucose targets as well as cholesterol, weight, and blood pressure monitoring aids. Using NovoTrack’s Personal Scorecard feature, participants can keep track of lab and blood glucose test results, physical examination findings and doctor appointments.
Diabetes is a condition which demands lifestyle changes and strict adherence to drug regimens. Obviously, patients welcome assistance they receive from any quarter, which will aid disease management. More than any other company in this therapeutic field, Novo Nordisk has provided diabetics with education and management tools to help these patients.
Just recently the company launched a global diabetes study involving 5,000 patients to ascertain the effective self-management regimes that diabetics follow. The company was at the forefront of events organized for World Diabetes Day and in October it launched a worldwide competition open to those who care for diabetics to identify the best ways to use the Internet to improve the lives of those under their care.