O2 has launched a low cost service for businesses to enable them to send thousands of SMS messages with a single email. The service, called Business Text, will give organisations the ability to send a message to up to 100,000 mobile users on any network.
There are no set-up costs or ongoing subscriptions for the service and messages can be sent in any number and at any time. The cost depends on the number of messages being sent, up to GBP6,100 for 100,000 messages.
O2 maintains that the service is not for spam but for permission based marketing. However, O2 has yet to release details of how it will stop spammers.