US-based mobile payment service Obopay has introduced Obopay Checkout, an industry-first capability that enables mobile merchants to offer consumers instant payments that monetize digital and physical offerings. The company has stated that it will demonstrate the new service at the CTIA trade show.
Obopay has been experiencing rapid adoption of our person-to-person mobile payments service, said Carol Realini, CEO of Obopay. Obopay Checkout creates another way for consumers to do more with Obopay and live the mobile lifestyle.
Leveraging its mobile merchant platform, Obopay Checkout claims to offer a simpler and more secure method for consumers to purchase goods and services in real-time directly from mobile phones. Consumers benefit from easier transactions and thus, expect to drive more business to mobile merchants.
This announcement marks the first time merchants and application providers will be able to offer consumers an effortless way to make purchases from their mobile phones. This translates into increased commerce and immediate monetary realization for mobile merchants, added Carol Realini.