Omniture, a provider of online business optimization software, has announced the addition of nine new Omniture Genesis partners, providing customers with a choice of 90 marketing applications that integrate within Omniture’s online business optimization platform.
The new Genesis partners include Bronto, Celebros, InsideSales.com, InstantService, Knotice, Komunik, SimpleFeed, Vtrenz and WingateWeb.
Genesis is a ‘Plug and Play’ solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.
With the latest expansion, Omniture Genesis integrates 90 accredited partner marketing applications, including – ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others.
John Mellor, senior vice president, of business development and corporate strategy at Omniture, said: Genesis allows our customers to quickly and easily integrate these new and innovative online marketing applications with Omniture’s online business optimization platform. Omniture and our partners give customers a ‘speed to market’ advantage by acting on their marketing data faster than ever before.