Web analytics firm Omniture has launched new language versions of its on-demand SiteCatalyst platform, adding Spanish and Korean support.
The Orem, Utah-based company pointed to international growth fueling demand for its software which is also available in localized Japanese, Chinese, French and German versions.
SiteCatalyst allows companies to capture, store and analyze information from websites to craft optimal online marketing and sales strategies. Like most other web analytics companies, Omniture offers its software to customers via an on-demand model. Omniture’s web analytics software is used by over 2,200 companies worldwide including eBay, AOL, Wal-Mart, General Motors, and Sony. The company claims to capture 500 billion online transactions per quarter.