Omniture, a provider of online business optimization software, has announced that a large number of advertising interactive agencies have adopted Omniture to help their clients improve the effectiveness of their online marketing and search marketing campaigns.
Agencies have chosen Omniture to help their clients’ measure and optimize marketing campaigns and integrate popular marketing applications and data with Omniture’s Online Business Optimization platform.
Omniture’s Genesis Network helps interactive agencies automate the integration of more than 80 third-party marketing applications and data, so agencies can give clients greater insight into their email and search marketing campaigns. In addition, agencies use Omniture SearchCenter to automate keyword search strategies, target keyword ad spending and maximize keyword performance through integration with Omniture SiteCatalyst Web analytics. Omniture gives agencies a strategic advantage when measuring the lifecycle of their clients’ digital marketing campaigns.