OpenTV, a provider of software systems for digital and interactive television, has announced that NBC Universal, a cable operator has selected the OpenTV Participate system to power, centralize and manage cross-platform interactive television applications.
The applications include web, mobile and set-top box, for NBC Universal’s broadcast and cable networks. The programs that will feature the interactive services have not yet been announced.
This enterprise-wide deal comes one year after NBC.com used the OpenTV Participate solution to successfully power live, web-based interactive services for the hit primetime series ‘Heroes.’
The ‘two-screen’ interactive services were created, scheduled, managed and analyzed using OpenTV Participate’s production tools, and then synchronized with the ‘Heroes’ broadcast each Monday night across all continental US time zones. Audiences were invited to interact with the broadcasts by entering live polls and offering their own predictions on the outcome of the storylines, all in real time.