Oracle has combined its CRM On Demand product with its on-premise Siebel CRM to give organizations a single view across on-demand and on-premise CRM deployments.
The company said the integration synchronizes customer data between the two products to give managers a better view into the sales pipeline. It is targeting companies that need on-premise functionality for industry and process-centric CRM, and on-demand CRM for remote offices, mobile sales, and marketing.
Anthony Lye, senior vice president of CRM at Oracle, said: The debut of Oracle CRM On Demand Integration to Siebel CRM is an industry-defining step, allowing organizations to quickly and effectively realize the benefits of an integrated CRM system. The deep functionality of on-premise CRM and the rapid deployment and ease-of-use capabilities of on-demand CRM are now powerfully combined for organizations to extract even further value from their Oracle investments.
The company said the integration is compatible only with Siebel version 7.8 and higher.