Oracle has released version 8.1.1 of its Siebel CRM, and is expected to provide industry-specific services for self-service and customer loyalty management enabling cost savings through use of open standards technology.
Released under the Applications Unlimited program, Oracle said that it has updated Siebel Self-Service, including Siebel eSupport and Siebel eCommerce applications, with Java-based J2EE applications built on Oracle Fusion Middleware that extends the company’s CRM product to the web channel.
According to Oracle, Siebel CRM 8.1.1 provides industry-specific customer self-service for communications and the public sector, as well as enhanced use of multi-channel applications with Siebel Chat and a more comprehensive search capability.
New features in Siebel Loyalty for version 8.1.1 are expected to support the entire customer loyalty program lifecycle by providing membership enrollment and management, including loyalty points accrual and redemption, member services, partner management and promotion management, said Oracle.
New features in Siebel Marketing for version 8.1.1 reportedly provide a closed-loop service that empowers all members of the marketing organization with actionable insight by automating processes across the marketing function, from strategy and planning to multi-channel response and lead management execution.
With Siebel Sales 8.1.1, sales forecasting capabilities have been extended to give sales teams the flexibility to manage and share forecasting in cross-functional teams and to perform ad hoc adjustments that help improve sales quota attainment, added Oracle. Siebel CRM 8.1.1 includes new deal registration capability to provide improved visibility into channel partner deals – enabling increased sales effectives of the partner channel, according to Oracle.