Orange has come up trumps with its contract customers yet again. JD Power’s research shows that for the fifth year in a row, Orange UK customers are the most satisfied with the level of service they have received from their mobile operator.
In the UK study, a point allocation system was used to rate customer satisfaction level where the average score was 100. Orange was the clear leader, amassing 108 points, seven points more than its closest rival.
In Q1 2002 Orange UK added 284,000 net new customers. Of these, 43% were on contract tariffs. This was a significant improvement on Q1 2001 figures, when only 7% of new subscribers were contract customers.
With such high satisfaction ratings, Orange could well continue to go from strength to strength. Its total UK customer base was 12.7 million at the end of March 2002.