Mobile operator Orange looks set to cancel its sponsorship of Formula One motor racing team Orange Arrows. The operator has heavy debts, and its sponsorship deal with the less-than-successful Arrows team costs it E23.5 million per year.
Arrows has confirmed that Orange is at the end of a three-year contract, and it is reviewing its sponsorship. Industry observers believe that France Telecom’s massive debt, combined with Arrows’ lack of track success, makes a renewal unlikely.
Formula One motor racing is followed throughout the world, although its popularity could be slipping. Orange’s archrival Vodafone currently sponsors the Ferrari team, which is dominating the championship with driver Michael Schumacher.