Orange has secured the UK rights to the SMS game version of The Weakest Link television program. Kuju Entertainment, one of Europe’s leading independent games developers, has developed the format for mobile gaming. The exclusive rights provided to Orange are for a limited period, although details of its duration have not been released.
The Weakest Link is a popular games show, which draws large audiences worldwide. The TV program is one of the most successful games shows produced by the BBC.
The mobile version of the game is to be available to both WAP and SMS cell phone users. Enhanced graphics and dynamic banking will be the differing feature for WAP users. The SMS version will be a simplified, text only, version of the game.