Blocks explicit images, websites and content
British search engine Ortigra.com has launched a new algorithm, which will offer family friendly search results by blocking explicit images, websites and content.
The new algorithm scans web page content and categorises websites accordingly, blocking content that is believed to be inappropriate for minors, the company said.
Ortigra.com CTO Rajesh Mistry said that the company was aware that many parents have real concerns when their minors are online.
"A search engine is a directory, if a user cannot find an address that hosts adult material then they will not be able to view material within a website," Mistry said.
"We have been pleased with the recent response we have had from our users and we are always looking to improve our core product."
According to the search engine firm, there has been a rise in minors accessing adult material online, which also led the British Prime Minister to notify search engines to try and tackle the issue.
Ortigra has also introduced a new browser, Titanium, that allows users to block access to sites as per the categories detected by the search algorithm. According to Ortigra, the new browser also allows blocking websites based on content defined by the user.