One of Vodafone’s UK telephone exchanges failed on Tuesday afternoon, all-but cutting off many of its subscribers in the northwest of England. The breakdown prevented a sizeable portion of Vodafone’s 12 million UK subscribers from making or receiving phone calls, and also disrupted SMS messages.
Although Vodafone managed to fix the problem by 4AM on Wednesday, it comes as an embarrassment for the mobile operator. Providing an effective and uninterrupted service is clearly one of the factors that concerns people most when choosing a provider.
However, Vodafone told the press that the failure of an entire exchange is an extremely rare event, and that as a result the replacement process can take some time. Whether the company re-evaluates its strategy in the wake of Tuesday’s debacle remains to be seen.