Connected TV usage is twice as popular in the US as in Europe
More than 42 million homes across the US and Europe are using the Internet to watch television shows and movies on the TV screen, according to the latest research from Strategy Analytics’ Connected Home Devices (CHD) service.
The report, "Multiscreen Connected TV: Assessing Device Usage and Ownership," found that connected TV usage is twice as popular in the US as in Europe – 20% of US respondents have watched Internet content on their TV screens in the past month, compared to only 10% of Europeans.
The report based on the findings on a survey of 4,800 respondents said this difference reflects the relative strength of digital services such as Netflix and Hulu in the US market.
The report also found that Europeans prefer to connect a PC to the TV using an HDMI cable, while for people in the US games console is the most popular option for this.
It added that streaming over a home network and internet-connected Blu-ray disc players are also significant in both territories.
The PC is still the most important device apart from the TV screen, while personal devices such as tablets and smartphones are less popular, although tablets are likely to become more important.
Report’s author David Mercer said these findings have important implications for content providers, device manufacturers and network operators.
"They demonstrate that television viewers are prepared to go to significant lengths to watch their preferred television shows or movies on the big screen," Mercer said.
"In spite of the technical challenges, many people want to be freed from the constraints of traditional, managed television services if their choice of content is not available when they want, where they want, and at a price they are willing to pay."