Former Beatle Sir Paul McCartney has signed a deal to become the first music star to release an album on Starbucks Coffee Company’s label Hear Music.
The newly formed record label from Starbucks Entertainment and Concord Music Group will release Paul McCartney’s first new studio album in nearly two years in early summer. The album will be sold at all traditional music retail outlets and Starbucks locations internationally.
The announcement was made at the Starbucks Annual Meeting of Shareholders in Seattle where Mr McCartney appeared via satellite.
For me the great thing is the commitment and the passion and the love of music, which as an artist is good to see, said Mr McCartney. It’s a new world now and people are thinking of new ways to reach the people and for me that’s always been my aim.
Having the honor of releasing an album by Paul McCartney as our first project under the Hear Music label is, in a word, remarkable, said Ken Lombard, president of Starbucks Entertainment. This demonstrates how Hear Music can present even the most successful recording artists of all time with unique opportunities to reach existing fans, as well as a new audience of listeners.