PayPal UK has launched an all-in-one payments solution with the introduction of its Website Payments Pro, a new product that helps UK businesses of any size to accept online payments conveniently, cost-effectively and securely.
The e-payments group claims that Website Payments Pro enables merchants to offer a more controlled and streamlined buyer experience as the payment flow can occur directly to the merchant’s website.
It features three distinct functions express checkout, direct payment API and virtual terminal, allowing merchants to offer shoppers a wider choice in how they pay for items, including credit or debit cards through PayPal, directly on their websites, or by phone, fax or mail.
The new solution accepts most major credit cards including MasterCard, Visa and Maestro, plus other preferred local methods such as Discover and Giropay. Furthermore, there are no set up costs, gateway fees or cancellation charges.
Website Payments Pro is PayPal’s first non-hosted payment suite, meeting a key demand from online businesses but particularly small and medium enterprises. Merchants have more control over the buyer experience, and can include their own branding on every step of the checkout process.