Wine and spirits maker Pernod Ricard USA is to launch a new, multi-million dollar advertising campaign for the Russian vodka brand Stolichnaya.
Pernod Ricard USA said the new campaign was created together with it’s London-based Stolichnaya Brand Organization and Marcel Republique, a Parisian advertising agency owned by Publicis Groupe.
Set to debut in the May issues of US magazines, including Rolling Stone, In Style and GQ, the new campaign is Pernod Ricard’s first major effort behind Stolichnaya, which acquired the marketing and distribution rights for Stoli vodkas in the US and selected other countries in 2006.
Stolichnaya is the best-known Russian brand in the western world, with a legendary history and a pioneering spirit no other vodka brand can claim, said Patrick Piana, senior vice president, marketing, Pernod Ricard USA.
Pernod Ricard USA also produces brands such as Kahlua Liqueur, Chivas Regal Scotch Whisky, Seagram’s Extra Dry Gin and Malibu flavored Rum.