Press release distributor PR Newswire has launched a new photo distribution service that places customers’ photos on more than 175 websites, extending the reach of these images directly to consumers.
Among the 175+ websites that will render PR Newswire’s customer photos as part of PR Newswire’s new Internet Photo Distribution service are the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!. The new service can be added to any news release.
Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story about the news or passing on it altogether, explained Dan Hennes, director of photo services at PR Newswire. It’s no different for consumers reading information online – an interesting photo grabs readers’ attention and draws them into a story in a way that simple text may not.
As part of this new service, through a partnership with Times Square2, customers will also benefit from having their photos rendered, in fifteen-second increments, on the Reuters digital billboard in Times Square, New York, which reaches more than 1.5 million people each day.
PR Newswire also offers other photo services, including national Associated Press PhotoExpress distribution.