Princess Cruises, a subsidiary of Carnival, a cruise lines operator, will deploy IBM InfoSphere Warehouse software to analyze and improve the effectiveness of its marketing and promotional initiatives.
Princess Cruises will use InfoSphere Warehouse to analyze data to determine which marketing tactics were the most and least successful in drawing passengers to its 17 ships.
InfoSphere Warehouse software is based on IBM DB2 ‘Viper’ data server software, which provides features and capabilities that support growing customer demand for analytics and Information on Demand.
Lou Fournier, vice president of information systems technology at Princess Cruises, said: We chose InfoSphere Warehouse because it was compatible with our existing infrastructure, and we believe its proven high performance will provide some added tools to help us evaluate our marketing and management tactics. InfoSphere also addresses IT requirements to ensure the most critical applications.
Inhi Cho, vice president of data management marketing at IBM, said: Our relationship with Princess Cruises demonstrates IBM’s commitment to help companies achieve high performance through data management innovations. There’s a shift underway in the database software market as our partners and clients increasingly choose IBM.