SRS Labs, a provider of audio enhancement and voice technologies, has announced that Profilo Telra, an original design manufacturer of TVs, has chosen SRS Labs as their audio enhancement provider.
The licensing deal with Profilo Telra is for use of the SRS TruSurround XT virtual surround sound technology that the manufacturer will incorporate into their Telefunken brand of flat panel TVs.
Profilo Telra selected SRS Labs as their audio partner of choice because of the unique and demonstrable features SRS TruSurround XT provides to their specialized line of high-end LCD and Plasma TVs. SRS TruSurround XT processes multichannel content to create a virtual surround sound experience so consumers feel as if ‘phantom’ speakers appear to extend all around them, producing an amazing surround sound effect, without the clutter of extra wires or speakers placed around the room.
Arnoux Desurmont, senior vice president, Telefunken Europe, said: Profilo has developed extensive alliances with world class technology providers and so it’s only natural that we would partner with SRS Labs, an industry leader in audio enhancement technologies for LCD TVs.
It’s critical that our products offer more value for the money and deliver innovative features with superior performance for the home entertainment industry, which SRS technologies can help to provide.