The next two singles from rap groups Wu-Tang Clan and MobbDeep will be available as ring tones before being launched on a single or an album. The groups hope to use the ring tone to promote their forthcoming albums.
The groups’ record label, Loud Records, has signed an agreement with Zingy, a provider of ring tones. For the first time ever a song will be released as a ring tone first.
Technology is advancing so fast in this day and age, there’s no better way to get involved than through the wireless networks. Cell phones are so widely used that ring tones are one of the best ways to promote our music, said Steven Rifkind, Loud Records’ chairman.