Reliance Communications and Microsoft have announced a strategic partnership to deliver a connected, personalized TV experience to consumers in India through Reliance’s internet protocol television service, which will be offered using the Microsoft Mediaroom IPTV software platform.
Reliance’s internet protocol television (IPTV) service will allow Reliance to deliver several advanced features, such as video on demand, digital video recording, instant channel changing and personal media sharing. IPTV subscribers will be able to watch popular standard definition content as well as high-definition content at the click of a button from the comfort of their homes, and enjoy a connected entertainment experience that will soon allow them to watch their favorite shows on their TV or PC.
Anil Ambani, chairman of Reliance Communications, said: As consumers today are becoming more sophisticated, they are demanding more compelling and personalized entertainment to suit their individual needs and preferences. Backed by powerful Microsoft Mediaroom software, IPTV promises to offer our subscribers more choice, control and convenience, and at the end of the day, a unique and more satisfying user experience. We’re excited to partner with Microsoft to unlock the potential of television and offer Indian subscribers the very best TV and connected entertainment experiences.