Software vendor RightNow Technologies has launched a new version of its enterprise-class, on demand customer relationship management solution, the November 07.
The company claims that this new enterprise customer relationship management (CRM) service will enable online retailers to offer their customers access to product catalogs and specific product information. Using a really simple syndication (RSS) web feed feature, the CRM software will feed product related answers to the customer’s queries from the manufacturer’s knowledge base. The service will allow companies to distribute content across several websites, which may not be directly owned or linked to the original company’s site.
According to the company, this CRM solution enables businesses to create a repository of all corporate information about products and services. It also monitors the most frequently asked questions and displays topics as links on the retailer’s portal to the repository and features a redesigned user interface (UI) for search results. Other new features in November 07 include on support for premise platform and Microsoft Vista agent desktop as well as enhancements to the analytics, feedback, and voice and workspace designer features. RightNow has launched this service in 12 new native languages making the total number of language versions available to 33.
Other launches by the company for businesses include Consumer Electronics, a preconfigured product that helps manufacturers to close a deal with potential buyers. Similar to its new CRM release, it gives electronics manufacturers the ability to distribute the content from the RightNow knowledgebase using a feeder function. Also, in October 2007, RightNow integrated its CRM and customer service offerings with Demandware’s e-commerce suite, which features product content management, promotion with interaction functionality such as click-to-chat, and order-tracking and management functions.
Source: ComputerWire daily updates