Low customer turn-out but solid pre-orders
BlackBerry maker Research In Motion (RIM) PlayBook has hit stores in the US and Canada.
Though the customer turn-out seems to be less than expected, retailers say that solid pre-orders suggest unrevealed demand for the tablet computer.
The company calls the new tablet as "extremely important" step. It has been focussing on the release of the product as a part of company strategy to transition from its smartphones to tablet devices.
RIM’s managing director for North America Craig McLennan said the timing and conditions are right for RIM’s Playbook.
McLennan said the launch is important for the company because "It opens the door into a whole new category where we can bring the capabilities that we’ve demonstrated in the smartphone market to a whole new user community."
"The advantage of entering a new sector like this is it’s rapidly growing. There’s room for everyone in this space, in my mind," he said.
"And we’re going to really, really excel in this space."
RIM is targeting both consumers and professionals with its new tablet device, but it is pitching the PlayBook as "the world’s first professional grade tablet."