Keeping competitive tablet market in mind
Blackberry phone maker RIM has now slashed price of its PlayBook QNX-powered BlackBerry PlayBook tablet to £169.
This is the second time RIM has reduced the price of PlayBook, after bringing it down by £150 last October.
In November again, it brought down the prices of tablets in the US market to $199, which resulted in a sell-out on ‘Black Friday’ at Best Buy, the shopping store.
In the face of competition in the tablet market and a long-awaited second edition of the PlayBook OS, RIM has been struggling in the tablet-space, with the hope that the pricing measures would bring in improved sales volume.
Some experts hint the PlayBook will go off the shelves just as WebOS-powered TouchPad was pulled off by HP.
Playbook QNX-powered BlackBerry PlayBook will now sell at Warehouse, PC World and Dixons Store Group (DSG) outlets at the reduced cost, with 32GB and 64GB capacity versions now costing £199 and £249, respectively.
According to RIM’s new CEO Thorsten Heins, the company is planning to launch two more PlayBooks.