Finland saw a 10.2% increase in mobile phone sales over Christmas, even though overall results for the year were down 19% on 2000. A total of 161,752 handsets were sold over the Christmas period.
The increase could not have come at a better time: November sales were particularly poor with a 17% decrease in sales compared with November 2000. Operators enticed customers by offering low prices, cash for old devices and free talk time. Finns also liked new phones with GPRS technology – especially local firm Nokia’s model, which only launched at the end of the year.
Finland’s problem is that the mobile market has reached saturation. Only 1.13 million handsets were sold in 2001, representing a 19% reduction in sales on 2000.