South Korean electronic giant Samsung says it expects to sell more than 40 million mobile handsets in 2002 and take 10% share of the market. The company has already captured a 9.6% share in the first three months of 2002.
Samsung was the world’s fourth largest handset maker in 2001 with a 7.1% share of the market. Earlier this year it expected sell to 36 million handsets in 2002, but it has now upped its forecast to 40 million.
The company maintains that, while it is selling slightly less than Nokia, it is shifting more than other manufacturers. Samsung has been wining customers with its handset designs and pricing strategy.