Samsung has said that it will be sponsoring Britney Spears’ “Dream Within A Dream” tour in the US. The main products the company will be promoting are it new SGH-r225M, SPH-a500 and SPH-n400 mobile devices to be launched later in the year.
Samsung will also be sponsoring other promotional activities associated with the tour, and will also offering radio listeners prizes such as concert tickets. The company will gain the association with Britney’s website and brand exposure to her millions of fans worldwide.
The marketing ploy could prove highly effective for the mobile company. Watch this space – little girls might soon be using Samsungs everywhere.