CBR looks at how the smartphone camera is being used in innovative ways to empower mobile users and brands.
It is easy just to think of the smartphone as a portable computer: something which tries (and sometimes fails, as with virtual keyboards) to emulate the desktop experience as much as possible.
This perception ignores the many ways in which the unique features of the mobile platform are producing new applications not comparable to any on desktop.
One of these features is the smartphone camera, which is much more integrated into the smartphone experience than a webcam on a desktop. Like smartphone microphones, the cameras on these devices have evolved quickly to produce ever-better performances.
The result is that the camera is unlocking a range of new uses for the smartphones that desktop computers cannot compete with, built on the two main features a smartphone camera has: it is easy to use and it is mobile.
CBR looks at how the camera is being used in innovative ways to empower mobile users and brands.
1. MasterCard and Lloyds – selfie security
Announced at the 2016 Mobile World Congress (MWC), MasterCard rolled out an app which allows users to verify online payments with a selfie photo or a fingerprint. Users provide their banking details as normal when making an online purchase.
However, if further authentication is required, users are asked to submit a fingerprint using their phone’s sensor, or look at their camera to submit a selfie. If the selfie option is chosen, the user will have to blink into the camera to prove they are not holding up a photo.
In October, Lloyds Banking Group launched selfie technology to allow Bank of Scotland customers to open a current account seamlessly online. Through the web-based technology customers can use a their smartphone or tablet to submit images.