Top-flight Spanish football club Real Madrid has chosen telecoms giant Siemens as its main sponsor. The players of the club will sport the Siemens logo on their shirts, effective immediately. Siemens will also advertise itself on banners at Bernabeu Stadium, home to Real.
The new partners feel the match is a good one. The Siemens corporate motto is ‘be inspired’ and the president of Real Madrid, Florentino Perez, believes that this suits the club well.
Siemens will also work jointly with Real Madrid to market exclusive multimedia content about Real Madrid to mobile phones users. Latest results and news will be made available for fans of the club. Supporters will also be able to purchase Siemens phones that have been customized for Real Madrid.