Soft drinks giant PepsiCo has launched an SMS advertising campaign in Australia. Mobile firm Mobileway and Pepsi’s Australian marketing partner, Communicator, have teamed up to create the campaign.
Under the campaign, called We’ll Take You There, consumers can send a code on their can plus their name and email address to enter a prize draw. So far, Pepsi has received around 80,000 entries by SMS and another 20,000 by mail.
Pepsi drinkers are largely technically savvy so the challenge remains to keep SMS relevant and most importantly, an enjoyable consumer experience, says Pepsi’s Marketing Director, Darren Borg.