Building on the success of its PlayNow music download service, Sony Ericsson has revealed a first glimpse of its new PlayNow arena.
Consumers will be able to access the PlayNow arena from their mobile phone and their PC, enabling over-the-air downloads to the phone or side-loading of content from PC to mobile. The PlayNow arena will embrace openness and be compatible with a wide range of Sony Ericsson phones. It will also support MP3 and Windows Media DRM-enabled devices, regardless of manufacturer.
In addition, PlayNow will offer a large catalogue of free content, so users can enjoy the PlayNow experience without having to make a purchase.
The majority of the music catalogue will be offered in DRM-free format.
Martin Blomkvist, head of content acquisition and management at Sony Ericsson, said: With PlayNow arena we are creating a unique mobile entertainment experience open to all. We want to invite as many people as possible to be part of the PlayNow arena by removing as many restrictions as possible.