SpotXchange, a division of digital marketing firm Booyah Networks, has entered into an agreement to serve video advertisements for Critical Mention’s ad-supported premium video syndication network, ClipSyndicate.
Critical Mention and SpotXchange will experiment with new video ad formats, but, initially, the companies will sell and serve in-stream video commercials and companion banners.
SpotXchange is behind the internet’s first self-service, auction-based video ad serving platform that allows sites that stream videos to sell their remaining video ad inventory to an aggregated audience of advertisers and agencies.
The deal is expected to enhance SpotXchange’s marketplace by allowing advertisers to reach targeted users in the ClipSyndicate network. ClipSyndicate’s syndication partners include major news media companies such as The Associated Press and Bloomberg.
The SpotXchange marketplace provides great flexibility and extensibility to the ClipSyndicate video syndication network, said Sean Morgan, CEO of ClipSyndicate. Advertisers seeking to reach our audiences can target them through our key categories or demographics using the SpotXchange marketplace.