The Mobile Data Association has released figures showing that over 12 billion SMS messages were sent in the UK in 2001 – double the number in 2000. The figure hit 1.3 billion in December alone, having broken the billion a month barrier in August.
This year, the organization expects to see still more growth – particularly for January, when the figures will be inflated by New Year greetings messages. At the same time, industry experts also expect companies’ attempts to capitalize on SMS’ potential to boost the number of messages sent.
However, it could be unrealistic to expect another doubling, given that there is already one message a day sent for each phone user. Datamonitor expects the figure for 2002 will be just 16.7 billion.