Sybase 365, a subsidiary of Sybase, a provider of mobile messaging services, has launched its global multi-media messaging exchange, MMX 365. The service creates a new, geographically diverse, multi-nodal MMS ecosystem that offers international MMS message exchange.
According to the company, a number of technology challenges must be addressed in order to provide a global multi-media messaging (MMS) solution, including the establishment of a reliable, secure underlying IP network, the ability to provide flexible protocol support and the ability to support a variety of networks, operators and handsets.
The international inter-operator MMS Hubbing service acquired by Sybase from Cable&Wireless in an agreement announced in July 2008, has been combined with Sybase 365’s own US-based high-volume MMS Exchange to create a global connectivity solution that meets each of the complex technology challenges and benefits for mobile operators.
Marty Beard, president of Sybase 365, said: Today, businesses operate as part of a global economy – so providing our customers with seamless mobile services regardless of geographic location is paramount. Sybase 365 is the global leader in SMS and with the launch of MMX 365, the company expands its North American leadership in MMS into the global MMS ecosystem.