Talisma Corp has launched a vertical edition of its CIM application for the UK financial services sector, following the success of the edition in India.
The new edition is designed for use in the capital markets and retail banking sector and in addition to including the core Talisma CIM features which are built around a knowledge base, provides enterprise data access integration functionality enables Talisma to integrate with third party applications such as trading and settlement platforms.
It also supports financial services sector security requirements such as secure email, Web self-service and chat, and keeps an audit trail of all client communications for compliance purposes.
A financial services edition has been available in India where 12 fund management organizations are using it including Fidelity Investments, Franklin Templeton, HSBC Investments, and Prudential ICICI.
The vertical route represents a new direction for the company whose only other industry specific offering is for the higher education sector.
The announcement comes a day after Salesforce.com announced its intention to enter the sector, highlighting its potential as a revenue generator for CRM vendors, based on the value of bringing financial data together with general purpose customer and communication data.