ChoiceStream, a provider of personalisation services for e-retail, entertainment, TV and mobile brands, has announced that Tesco Direct, retailer Tesco’s home shopping service, has selected ChoiceStream’s fully-hosted software-as-a-service RealRelevance.
ChoiceStream’s system will initially be deployed to replace and enhance Tesco Direct’s manually-generated recommendations on the web with automated, personalised recommendations on product detail and shopping cart pages.
According to ChoiceStream, its RealRelevance leverages available data and applies different algorithmic techniques based on the company’s years of experience to deliver recommendations for each user.
Additionally, Tesco Direct will look to reduce costs by replacing the company’s time-consuming, manual recommendation process with ChoiceStream’s automated, hosted SaaS solution.
Toffer Winslow, ChoiceStream’s executive vice president of sales and marketing, said: As one of the largest retailers in the world, Tesco must provide customers with a unique shopping experience and differentiate its services to remain competitive. Implementing ChoiceStream’s RealRelevance Recommendations across their inventory would allow Tesco to market specific products directly to the customers who want and need them, increasing customer satisfaction.
Jason Merron, senior operations development manager at Tesco Direct, said: We were impressed with ChoiceStream’s creative and innovative solutions and we are excited to be working with them on this project. We look forward to a successful partnership.