British tea maker Tetley has launched a marketing drive, involving a new GBP4 million national TV advertising campaign featuring the general public, a new ‘people’s tea pack’ design and an interactive website.
‘Everyone’s cup of tea’ is the end line of the national TV advertisement that the company said celebrates the fact that all different kinds of people love Tetley tea and in turn choose to enjoy it in their own style.
Tetley said the people featured in the ads were picked out of the blue at their place of work or leisure by the beverage company’s casting agent.
Commenting on the campaign, Ray Duffin, marketing controller at Tetley said: We’ve been making tea for 170 years and the success has been linked to giving the public what they want. Today that means a wide variety of teas, ranging from green to peppermint and new redbush to extra strong.