Toshiba has been unveiled as an Official Sponsor of the Rugby World Cup 2015, renewing the company’s support for the biggest tournament in rugby for the third consecutive time.
Supporting the tournament by providing its products to support the running of the event, Toshiba’s association spans the breadth of its business domains including social infrastructure, air conditioning, multi-functional printers, digital products and medical imaging devices.
In addition to supporting the Rugby World Cup 2015, Toshiba will also be the Official Sponsor of the Japanese Men’s team and will also support their participation in Rugby World Cup 2015.
Toshiba also boast its own men’s rugby team, "BRAVE LUPUS", which competes in Japan’s Rugby Top League.
"Toshiba is delighted to be continuing its successful partnership with the Rugby World Cup," said Noriaki Hashimoto, Corporate Vice President, Corporate Representative – EMEA, Toshiba Corporation.
"The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the games to a bigger audience than ever before."
Rugby World Cup Limited Head of Commercial, Broadcast and Marketing Murray Barnett added: "Toshiba is a world leader and innovator in pioneering high technology and with the expanded reach of Rugby World Cup, we are working to together to reach people wherever and whenever they are watching, talking about or playing rugby."
Part of Toshiba’s activity in the tournament will include perimeter boards at each match as part of a larger advertising programme. Activity will be focused on regions where rugby is most popular including Europe, Japan, Oceania and Africa.