Toshiba has announced plans to launch a range of European GPRS handsets in the summer of 2002. The company is hoping that it will be able to transfer expertise gained in the Japanese market to Europe.
Toshiba is to enter the European handset market in summer 2002, targeting existing mobile users looking to upgrade their handsets rather than first time users. The company plans to launch into major European markets, and is currently signing up operators and distributors, for a summer release of its products.
Toshiba understands the type of handsets needed to make a success of these services and we are now bringing that knowledge to Europe, says Seiji Yasunaga, general manager of Toshiba’s European mobile communications division.
A global increase in volume would also see the company get better returns out of the investments it has made in mobile technologies such as color screens, chipsets and batteries.