Zilliant, a provider of price optimization and management software, has announced that Travis Perkins, a supplier of building materials and construction products, has successfully deployed its Price Optimization software at over 600 stores across the UK.
Zilliant’s software is integrated with Travis Perkins’s point of sale system, providing optimized prices to over 3,000 counter staff. As a result, these salespeople are equipped with better pricing information, enabling them to negotiate competitive but profitable deals for the hundreds of thousands of SKUs in its product catalogue.
Frank Smith, group IT director of Travis Perkins, said: Before Zilliant Optimization, our salespeople relied on an unstructured system to quote prices. Now they are equipped with precise pricing guidance specific to each individual deal, based on factors such as geographical variations, customer tenure, product mix, and item availability.
Greg Peters, CEO of Zilliant, said: Travis Perkins is a textbook example of where price optimization technology can provide beneficial results for both supplier and customer. We look forward to working with Travis Perkins on their contract business next. They made a great decision in prioritizing getting the right price in front of their counter staff first.