‘Small group of presidential candidates’ are expected to use Promoted Tweets, Promoted Accounts and Promoted Trends in thier 2012 campaign
Microblogging site Twitter will open up its political advertising program to candidates for the 2012 campaign for the White House.
According to a PaidContent report, candidates can now buy Twitter’s ad products for politicians, including Promoted Tweets, Promoted Accounts and Promoted Trends.
Twitter said that the political ad program will begin with "a small group of presidential candidates and national party committees." The company plans to expand the programme to include other candidates and committees.
Twitter has been used by high profile politicians in the past.
President Barack Obama started using social media since 2007, when he used it in his campaign for the presidency.
In April this year, Obama launched his 2012 re-election campaign with social media as well with an exclusive website, and Twitter and Facebook accounts.
Then, Obama had told the 7.28 million followers of the @barackobama account on Twitter, "Today, we’re filing papers to launch our 2012 campaign."
In July, Obama held a "Twitter town hall" meeting, wher he took questions exclusively from Twitter users to answer question on jobs, economy and war, which he answered on a live webcast.
Obama also selected Twitter’s chief Dick Costolo to join his National Security Telecommunications Advisory Committee.
Separately, Twitter launched support for photo posting and an MMS service.