Interactive TV (iTV) technology and content providers Two Way TV and Red Fig are to offer their solutions jointly to operators, and will collaborate on new interactive broadcasting projects with their clients.
Two Way TV’s exclusive Ark interactive television technology has already been used by the BBC, Channel 4, Flextech TV and Sky Sports. Telewest and NTL have also recently licensed Two Way TV’s Arka system as their eTV technology of choice for broadcast partners using their networks.
Red Fig has created and delivered a range of interactive solutions for Granada, BBC, Channel 4, Channel 5, Flextech TV and Universal Studios Networks UK. The company’s Cross Media System (XMS) technology enables viewers to use conventional or mobile telephony, web, wireless data (including SMS) or iDTV to interact with TV content, and responses can be broadcast live to screen. Red Fig has been appointed by Granada to deliver peak-time premium rate telephony services and is integrating its XMS technology into the largest telephony infrastructure in the UK through its partnership agreement with BT.
Two Way TV CEO Matthew Tims said: This alliance combines complementary technologies to offer interactivity through the TV, telephone, wireless and web. We are collaborating with Red Fig to offer all of these options in a coherent way so that our clients can offer their viewers the most compelling interactive programming across all devices.
Red Fig CEO John Curtis said: Two Way TV’s enhanced TV capabilities on cable and satellite fit with our skills in integrating other media such as web, wireless and telephony interaction to programmes. Combining our expertise on programmes will enable us to provide seamless applications to producers and broadcasters who are increasingly recognising the need for cross-media solutions.