Interactive TV developer Two Way TV is set to launch adult interactive games on the UK’s Telewest and NTL cable platforms
Two Way TV has teamed up with the company behind the Lovers Guide to create ‘Sex Games’. This new pay-per-play service will cost viewers 50p per play and will be available from 10pm each day.
Two Way TV is already well known for interactive applications such as the BBC’s interactive Antiques Roadshow feature.
Jean de Fougerolles, Two Way TV Commercial Director said Viewer feedback tells us that there is an untapped demand for late night adult entertainment that’s also a bit of fun and educational. We are constantly looking for new and innovative formats to drive revenues through our games channel.
Robert Page, CEO Lifetime Vision commented: Interactive television opens up a whole new approach for adult content. With Lovers’ Guide established as the acceptable face of sex and relationships we were keen to find a partner who would create a game that would be great fun to play. Even more so if it inspires people to try out what is revealed during the game, in real life.