The UK mobile industry believes that further wholesale SMS price rises will be forced up by the continuing pressure the industry faces to deliver revenues and sustainable business models. These predictions are based on an industry poll carried out by 160Characters, the UK SMS association.
The poll found that 66% of respondents believed that SMS prices would rise, while only 21% believe that prices will remain unchanged. It was also discovered that 82% of European operators had less than 10% of SMS volumes generated by value added services, compared with 46% in Asia Pacific.
160Characters’ membership consists of a broad cross section of the mobile industry, which includes software developers, mobile marketers and network operators.