The offer includes $80 monthly plan for unlimited data.
Broadband telecommunications provider Verizon has reintroduced unlimited data plans as competition gets fierce in the wireless space.
The launch allows its customers to retain their existing plans or choose an $80 monthly plan for unlimited data, talk and text with paper-free billing and AutoPay. The offer also includes $45 per line for four lines with unlimited data.
Verizon said: “Unlimited data on the Verizon network has arrived.”
The move is said to have been triggered by a decline in subscribers on its network at the end of last year, though it earlier resisted the idea of unlimited data offer.
Verizon’s new data plan will also offer HD video streaming, Mobile Hotspot, calling and texting to Mexico and Canada and up to 500 MB/day of 4G LTE roaming in Mexico and Canada.
Verizon’s wireless division president Ronan Dunne said: “We also fundamentally want you to have more choice. We’re not limiting you to a single plan. If you don’t need unlimited data, we still have 5 GB, S, M, and L Verizon plans that are perfect for you.”
The company said that it may prioritise data usage if usage on a line exceeds 22GB during any billing cycle.
Verizon said: “While we don’t expect to do that very often, network management is a crucial tool that benefits all Verizon customers.”
It also offers the addition of smart watch, GizmoPal, or other connected device for $5 each month.
The telecom giant claims that its 4G LTE network already covers more than 2.4 million square miles in the US.
Recently, Yahoo has announced that it will need more time to complete the sale of its web operations to Verizon.
The company now expects the deal to be closed in the second quarter of this year as it requires more time to finish the work needed to meet closing conditions.
In July last year, Telecoms giant Verizon will pay $4.8bn to acquire Yahoo’s core internet business and some real estate assets. But the revelations of cyber attacks on Yahoo had raised doubts on the fate of the deal.