The UK’s Virgin Mobile has appointed a head of adult content, and is now planning to launch a range of adult mobile entertainment services. The first – Flirt Alert – will launch before Valentine’s Day this year.
Online adult content is certainly profitable. Datamonitor found that the adult content industry was worth $8 billion a year in 1998, while it expects the overall mobile entertainment content market to be worth $692 million in the UK by 2004. There are already several mobile flirting services in existence.
According to Virgin’s Nick White, [Flirt Alert] is a progression of what people already spend time doing with their mobiles – which is to send flirty text messages to their loved ones, or potential loved-ones.