Vodafone Australia has announced that it will be the official telecoms sponsor of the Sydney 2002 Gay Games. The cultural festival and games is the largest gay and lesbian event held anywhere in the world.
The deal will expose the Vodafone brand to a wide and varied audience. The operator’s logo will appear on the uniforms of 4,000 Gay Games volunteers, select events and the official website. The Games will also provide Vodafone with the opportunity to showcase its 123 information service.
Event information volunteers at the Games will carry Vodafone SIM cards to give them access to a virtual private network (VPN). This network can then be used by the volunteers to call each other and Vodafone 123.